In early August Apple released their latest results about their devices’ sales and revenue. As per the results, shockingly the sales of their iPhones are down and it is $39.3 million. It reported a down of 1 percent compared to the same time period. But they said that the revenue is up and now they are connected with AI technology. AI will help them to reach a new high. Also, the iPad is making its comeback and as per the results, its sales are high almost 24 per cent. $7.16 billion.
This happened because of their new iPad Pro and iPad Air launch in May of this year. For the last two years, their attention to new updates for iPad remained very low and finally, they give attention to these upgrades. And they make a good impact on the revenue. These days Apple focuses on AI technology and they also focus on their own Apple intelligence. Also, Apple Intelligence is one of the main features of new iPads and it shows good results as their reports.
Tim Cook said that they are very excited about Apple Intelligence and they are trying to take advantage of its features. Also, they keep investing in new technologies and new innovations as they are the key to remaining successful in this fast-paced world.
Reporters asked about Apple’s new hardware updates and if they decide to take advantage of new Apple intelligence features with new hardware updates. That time he said if the iPhone get the new intelligence features it may have come with a new iPhone 15 Pro or Pro Max. But he didn’t confirm it.
Also, he is excited to introduce a new Vision Pro headset outside the US but didn’t give any clues about the prices and other details.
Sales for Apple’s other accessories are also down. This includes Apple Watches and AirPods. The dropped amount is $8.1 billion, which was down 2.3 per cent from last year.